17.07.08 10:32

HOPS. in Hollywood Casino

Hollywood Casino Debuts Holographic Video Screen

The mezzanine Sport’s Bar at Penn National’s Hollywood Casino is showcasing its unique installation of 10 Holographic video screens. Patrons on the 2nd level lounge look out over the casino below and watch sports and other video on ten HOPS ® video screens specified and installed by Specialized Productions in Kutztown, Pennsylvania and Earl Girls Inc. from Atlantic City, New Jersey. These unique 60” glass screens imported from Germany possess the unique quality of being transparent, but also able to display video projected upon the screen from a certain angle. The heart of the HOPS ® system is a high-resolution holographic film. The film is treated by extensive laser technology and alternatively laminated with glass and foil. The specially exposed film will beam the video to the viewer upon back projection to the screen at a special angle. Incoming stray light from other angles is not affected and merely passes through the glass. The result is a daylight resistant projection of fascinating quality. The HOPS® screen itself becomes a focal point of the lounge, and not merely another video source. Almost all of the video sources at the casino are in stunning High Definition. Although there are several similar systems available, Project manager Don Earl, of Earl Girls Inc., chose the HOPS® system because of its superior rigidity and image transmission. “Don and I both knew that we had to raise the bar for this particular themeing event”, states Mike Tully of Specialized Productions. “Among all of the Holographic Screen Manufacturers, one stood out – sax3d HOPS®. We are very happy with the results of this project.” The Grantville, Pennsylvania Casino is open 24/7, so a projector that would hold up to that rigorous schedule was critical. Earl Girls Inc., according to EGI video specialist John Heinz, chose the projectiondesign brand because of its superb reputation and precise adherence to the specifications necessary. The 10 F20 projectors are remotely managed by the audio/visual department at the Casino, managed by John Wise. The remote system, Projectiondesign’s ProNet Asset management Software, is able to send alerts, schedule on and off times, signal lamp changes and maintenance, etc. The system was installed while the casino was open, and the already crowded ceiling presented many additional challenges to the Earl Girls Inc. installation crew, as did the hundreds of slot machines below. There was also a considerable amount of extraneous wifi to be dealt with. The original concept was visualized by Penn National Senior VP of Project Development James Baum. Mike Tully from Specialized Productions Inc. supervised all of the video installations in the Casino. He turned to Earl Girls Inc. to turn the concept into a reality, noting their specific expertise in video display and entertainment rigging. The Hollywood casinos are known for their innovative entertainment experiences and this installation adds another type of experience for their patrons. “We knew we wanted to create a sense of sensory stimulation with the addition of the Holographic Screens,” said James Baum. “The screens are just one part of the overall experience that differentiates our service from our competitors. Don Earl and his team understood the concept and executed a flawless installation.”

Die sax3d.com gmbh ist Entwickler und Produzent der weltweit ersten rasterfreien Holografisch-Optischen Projektionsscheibe unter dem Markennamen HOPS.®Eigenschaften wie Transparenz, Taglichtfähigkeit, Bildbrillanz in Helligkeit, Farbe und Kontrast sowie Homogenität machen die Projektion auf HOPS.® zu einem unvergesslichen Erlebnis auf Messen, Events, Schulungen, am Point of Sale sowie im Heimkinobereich. Als HOPS.®-Touch oder -haptic ist es bestens geeignet für den Einsatz am Point of Sale bzw. am Point of Information, da es Interaktivität ohne Hilfsmittel ermöglicht. Lichtlenkung – Kunst am Bau Lichtdesign ist ein Bereich der Lichtplanung, der sich mit den gestalterischen Aspekten beschäftigt. Es kann sich um architektonisch angelegte, dekorativ oder am Theater orientierte Gestaltung handeln. Lichtdesign kann den ästhetischen Mangel in der technischen Lichtplanung ausgleichen und sich in ein bestehendes architektonisches bzw. innenarchitektonisches Umfeld integrieren. Hierfür bieten spezielle holografische Filme mit Beugungsgittern in den unterschiedlichsten Spezifikationen von sax3d.com einzigartige Möglichkeiten für Architekten und Künstler.